Evaluation question one is:
In what ways do your media products use, develop or challenge forms and conventions of real media products?
The Trailer
Part 1
The video I created below compares my trailer with various crime trailers, explaining how they conform to or challenge conventions and representations.
(https://youtu.be/6N-ttxWkQAk)
Part 2
However, it could be inferred that the character Alice (third person in the image left) is a stereotypical representation of a lower-class woman, and is somewhat sexualised because she wears a provocative costume (short, lacy dress, black leather jacket, fishnet tights and heels). Furthermore, this class status is reinforced by her accent in the trailer and the phonetic divergences this causes. On the other hand, Alice could be interpreted as empowering and not as much of a victim as you'd think, as the actress performs her confidently. Similarly, George and Eve are presented through costume in a slightly masculine way; they wear hoodies and jeans with trainers and Eve appears dishevelled. More often than not, all female characters in crime films are as attractive as possible and objectified.
Our trailer perhaps conforms to conventions of the crime genre most in how it features the majority of the elements of the genre's repertoire. Firstly, in terms of typical locations:
We used a playground because in Britain where our film is set, these are typical locations for a druggie set-up or for 'chavvy' young adults to congregate, especially in the evening (although we chose to shoot in the daytime so it wouldn't be in use), making it quite suitable for our drug exchange scene with George and Alice. The relatively secretive, but informal, way in which the package is exchanged suggests the two characters are already acquainted, while communicating the illicit nature of the deal to the audience.
This location of an abandoned airfield, while not common to the crime genre entirely, gives the impression of a run-down place where druggies may meet up. Here, Eve appears dishevelled and sickly, which would repel the audience and make them uncomfortable, introducing a disconnect between the audience and the characters they may not relate to. However, this is not exactly a negative aspect, as my group mate and I had always stated we wanted the boundaries between the 'good side' and 'bad side' to be blurred and for the binary oppositions created to be confusing, giving an enigma for the audience to solve and enticing them to see the film. It therefore, rather bizarrely, appeals to either side of the moral spectrum, depending on whether an audience member wants the drug abusers or Anon to 'win'.
Secondly, my trailer features familiar iconography such as props:
We also openly showed prop drugs such as cocaine and pills. This makes the genre of crime even clearer, as these are obviously illegal items. Interestingly, the lighting for the pills seems warmer in tone due to the sunlight and the hand shakes, suggesting a brighter escapism and implying these will get Eve, the character holding them, 'high'. Conversely, the shot of the cocaine on the right is colder in tone, implying a darker aspect of the narrative and drugs as a whole - possibly bringing us to Anon's point of view that these are sinful items and should be condemned. This darker turn is further expressed through George and Alice's dialogue as they begin to get suspicious of the disappearances of those in their druggie circle. In this, a typical narrative plot point is established as they must solve a mystery and figure out who the killer is (again reminiscent of the themes shown in film noir), although it is not entirely conforming to convention in that there is no representation of law and order: they are on their own.
Thirdly, we incorporated some approaches to micro features that are different from generic crime films, such as in cinematography and sound. Our trailer doesn't feature a lot of diegetic sound or foley sound effects and most scenes are left muted in a montage-style with the soundtrack being the main focus, whereas in a lot of crime trailers they will choose to feature exciting dialogue that has lots of exposition. Our approach was a lot different in that we wanted to maintain a sense of mystery and show that we are convention-breaking to generate interest. This approach can be seen in more independent, smaller films, such as the teaser trailer for A Monster Calls, in which there is hardly any dialogue at all besides one line spoken by the main protagonist and an off-screen voice-over.
In terms of cinematography, our trailer diverges from the norm because it is often quite artistic and unusually shot. For instance, this shot of a blood-covered hand dropping to the floor, while heavily implying death as many crime trailers do, has intense shallow-focusing and is clearly colour-graded to make the crimson blood striking against the blue hue the rest of the image has. This kind of creative expression is not often seen in crime films, at least not in mainstream films that tend to focus on the action in a scene with the camera positioned in a long-shot, so as to show explicit violence. The fact that this shot is at ground-level also positions the audience with the victim, making it all the more ominous.
Overall, through these convergences and occasional divergences from the style of the crime genre, the audience gets a pleasurable viewing experience from the repetition of genre tropes they are familiar with and like, but also the added surprise of unexpected elements, making our trailer distinctive, unique and refreshing in its approach to convention.
Ancillary Tasks
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