Primary Audience Research: Survey

The purpose of this survey is to gather data concerning the interests of a potential target audience for an upcoming film trailer of the crime genre. The people I give this survey to will likely be older teenagers and adults, so that the data will be in keeping with our intended target audience and we can ensure that the results we take into account when creating our trailer will be relevant and accurate (to make this certain I will discard anomalies when finding the average of any data).

The Survey:

1) What is your age?
_______________

2) What is your gender?
_______________

3) When choosing a film to watch, what genre do you usually prefer?

[  ] Romance
[  ] Comedy
[  ] Horror
[  ] Thriller
[  ] Western
[  ] Fantasy
[  ] Animation
[  ] Action
[  ] Musical
[  ] Crime
[  ] Adventure
[  ] Drama
[  ] Science Fiction
[  ] Hybrid (e.g Rom/Com, Comedy/Horror...)
[  ] Other

4) In trailers, what elements do you take the most notice of?

Pacing (how fast or slow paced the trailer is) [  ]
Cinematography (the way it is shot) [  ]
Sound effects [  ]
Soundtrack / Music [  ]
Actors / Actresses [  ]
Narrative / Plot [  ]
Visual / Special Effects [  ]
Editing [  ]
Dialogue [  ]

5) Do you have a favourite crime film? If so, for what reasons? If not, please state 'N/A' in the space provided.

_________________________

6) In a crime film, what elements do you find the most enjoyable? (e.g action scenes, unusual cinematic style...)

___________________

7) How often is it that after watching a trailer, you pay to see the film in cinema upon its release?

Always [  ]
Most of the time [  ]
Often [  ]
Rarely [  ]
Never [  ]


8) Are there any typical elements that you think make a film trailer of any genre redundant of its intended effect or appeal?

____________________

9) Are there any elements you would like to see in a new crime film trailer?

____________________

I made this survey on the site 'SurveyMonkey' so I wouldn't have to conduct it in-person, as this may have had an influence on some of the answers given. I was also able to design it to give it a more professional look, and having the survey online is also more convenient as it means I could potentially reach more people of the ages in my target audience range through social media.